All stories by Viveat Susan Pinto
Fast food biryani provider Charcoal Eats is going places
Rediff.com17 May 2018Mumbai's Charcoal Eats is giving biryani a fast food makeover. Charcoal Eats has recently raised Rs 50 million in pre-series A funding, taking its total capital raised in 30 months to Rs 120 million.
Fevicol enters the drawing room...
Rediff.com17 May 2018Pidilite provides content on home design, trends, solutions. In this, the company is hoping to leverage the familiarity that Fevicol brand has with consumers and increase its influence on their lives
Refrigerators, washing machines, ACs likely to cost more
Rediff.com30 Apr 2018Most analysts as well as company executives say the rally in commodity prices is ill-timed coming just when firms were recovering from disruptions such as demonetisation & introduction of GST
Brand Trust: Samsung is No 1, followed by Sony, LG
Rediff.com26 Apr 2018While consumer electronics, technology, mobile phones, auto and sports-wear categories dominate the top 20, FMCG has only one entry in the list
Danone's exit shows challenges global dairy firms face in India
Rediff.com23 Apr 2018The Rs 1-trillion organised dairy market is dominated by co-operatives in almost every state.
Sanjiv Mehta named HUL chairman; Harish Manwani to retire in June
Rediff.com13 Apr 2018The board meeting also saw Mehta, 57, being re-appointed as MD & CEO for a period of five years after the completion of his term in October
The Horlicks mantra: How to be the market leader for 80 years and counting
Rediff.com12 Apr 2018The brand has survived by changing with the times.
Boom or bust: Can India defy global digital advertising trends?
Rediff.com6 Apr 2018Will the warning shots from giants like Unilever and P&G break digital growth?
McDonald's goes healthy; cuts salt, oil and fats in menu
Rediff.com4 Apr 2018Oil content in mayonnaise slashed by 40 per cent, milk used in ice-creams 96 per cent fat-free, all wraps made of whole grain.
Facebook data leak leaves Indian digital advertisers jittery
Rediff.com26 Mar 2018India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.
Taapsee, Madhavan and the remaking of an old favourite
Rediff.com21 Mar 2018Horlicks widens brand appeal in increasingly competitive market.
Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink
Rediff.com14 Mar 2018Bisleri International to launch a fizzy mango drink called Fonzo in April
FMCG giants carry the battle to Ramdev's Patanjali
Rediff.com23 Feb 2018Ramdev's company remains a dominant player in the naturals space, but products of rivals are also gaining popularity.
No Indian brand among top 100 in the Brand Finance list
Rediff.com5 Feb 2018Indian names that figure on the list, but lower down the pecking order include Tatat (101). Airtel (rank: 252), Infosys (287), Life Insurance Corporation of India (292), State Bank of India (334), HCL (390), Indian Oil (427), Reliance (445) and Larsen & Toubro (464).
Ranjan Kapur: End of an era at O&M
Rediff.com29 Jan 2018An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994
Pandey brothers, 1st Asians to receive Cannes lifetime award
Rediff.com14 Dec 2017The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.
Why ad world was waiting for Virat-Anushka wedding
Rediff.com12 Dec 2017'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor. Something like this has not happened before.'
Ad spend: India would move up to 7th position by 2022
Rediff.com11 Dec 2017Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years
GST: New pain points have emerged for FMCG companies
Rediff.com5 Dec 2017From anti-profiteering to affixing stickers on existing stocks, FMCG companies are bracing for new set of GST challenges
Why restaurants have not slashed prices post GST rate cut
Rediff.com23 Nov 2017'If the consumer has to benefit on the pricing front, the rate cut will have to be tax efficient to restaurants.'