Viveat Susan Pinto

All stories by Viveat Susan Pinto

Fast food biryani provider Charcoal Eats is going places

Fast food biryani provider Charcoal Eats is going places

Rediff.com17 May 2018

Mumbai's Charcoal Eats is giving biryani a fast food makeover. Charcoal Eats has recently raised Rs 50 million in pre-series A funding, taking its total capital raised in 30 months to Rs 120 million.

Fevicol enters the drawing room...

Fevicol enters the drawing room...

Rediff.com17 May 2018

Pidilite provides content on home design, trends, solutions. In this, the company is hoping to leverage the familiarity that Fevicol brand has with consumers and increase its influence on their lives

Refrigerators, washing machines, ACs likely to cost more

Refrigerators, washing machines, ACs likely to cost more

Rediff.com30 Apr 2018

Most analysts as well as company executives say the rally in commodity prices is ill-timed coming just when firms were recovering from disruptions such as demonetisation & introduction of GST

Brand Trust: Samsung is No 1, followed by Sony, LG

Brand Trust: Samsung is No 1, followed by Sony, LG

Rediff.com26 Apr 2018

While consumer electronics, technology, mobile phones, auto and sports-wear categories dominate the top 20, FMCG has only one entry in the list

Danone's exit shows challenges global dairy firms face in India

Danone's exit shows challenges global dairy firms face in India

Rediff.com23 Apr 2018

The Rs 1-trillion organised dairy market is dominated by co-operatives in almost every state.

Sanjiv Mehta named HUL chairman; Harish Manwani to retire in June

Sanjiv Mehta named HUL chairman; Harish Manwani to retire in June

Rediff.com13 Apr 2018

The board meeting also saw Mehta, 57, being re-appointed as MD & CEO for a period of five years after the completion of his term in October

The Horlicks mantra: How to be the market leader for 80 years and counting

The Horlicks mantra: How to be the market leader for 80 years and counting

Rediff.com12 Apr 2018

The brand has survived by changing with the times.

Boom or bust: Can India defy global digital advertising trends?

Boom or bust: Can India defy global digital advertising trends?

Rediff.com6 Apr 2018

Will the warning shots from giants like Unilever and P&G break digital growth?

McDonald's goes healthy; cuts salt, oil and fats in menu

McDonald's goes healthy; cuts salt, oil and fats in menu

Rediff.com4 Apr 2018

Oil content in mayonnaise slashed by 40 per cent, milk used in ice-creams 96 per cent fat-free, all wraps made of whole grain.

Facebook data leak leaves Indian digital advertisers jittery

Facebook data leak leaves Indian digital advertisers jittery

Rediff.com26 Mar 2018

India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.

Taapsee, Madhavan and the remaking of an old favourite

Taapsee, Madhavan and the remaking of an old favourite

Rediff.com21 Mar 2018

Horlicks widens brand appeal in increasingly competitive market.

Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

Rediff.com14 Mar 2018

Bisleri International to launch a fizzy mango drink called Fonzo in April

FMCG giants carry the battle to Ramdev's Patanjali

FMCG giants carry the battle to Ramdev's Patanjali

Rediff.com23 Feb 2018

Ramdev's company remains a dominant player in the naturals space, but products of rivals are also gaining popularity.

No Indian brand among top 100 in the Brand Finance list

No Indian brand among top 100 in the Brand Finance list

Rediff.com5 Feb 2018

Indian names that figure on the list, but lower down the pecking order include Tatat (101). Airtel (rank: 252), Infosys (287), Life Insurance Corporation of India (292), State Bank of India (334), HCL (390), Indian Oil (427), Reliance (445) and Larsen & Toubro (464).

Ranjan Kapur: End of an era at O&M

Ranjan Kapur: End of an era at O&M

Rediff.com29 Jan 2018

An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994

Pandey brothers, 1st Asians to receive Cannes lifetime award

Pandey brothers, 1st Asians to receive Cannes lifetime award

Rediff.com14 Dec 2017

The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.

Why ad world was waiting for Virat-Anushka wedding

Why ad world was waiting for Virat-Anushka wedding

Rediff.com12 Dec 2017

'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor. Something like this has not happened before.'

Ad spend: India would move up to 7th position by 2022

Ad spend: India would move up to 7th position by 2022

Rediff.com11 Dec 2017

Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years

GST: New pain points have emerged for FMCG companies

GST: New pain points have emerged for FMCG companies

Rediff.com5 Dec 2017

From anti-profiteering to affixing stickers on existing stocks, FMCG companies are bracing for new set of GST challenges

Why restaurants have not slashed prices post GST rate cut

Why restaurants have not slashed prices post GST rate cut

Rediff.com23 Nov 2017

'If the consumer has to benefit on the pricing front, the rate cut will have to be tax efficient to restaurants.'

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